Our Story
The Genesis and Rise of Optimum
Optimum began as a pioneering low-code development platform, recognized for its ability to enable rapid creation of custom business solutions tailored to complex challenges. Primarily serving small and medium-sized businesses, Optimum was a beacon for companies entangled in the inefficiencies of off-the-shelf software and cumbersome spreadsheets. The unique value proposition of Optimum was its promise of delivering customized applications more swiftly, efficiently, and cost-effectively than conventional software development methods could offer.
During its early years, Optimum catered to a burgeoning market of businesses that were frustrated with the limitations imposed by generic software solutions that failed to align with their unique operational needs. The agility of Optimum’s low-code platform empowered these businesses to mold and refine their operational tools in ways that packaged software simply couldn’t match.
The Next Generation: Introducing OptimumNG
Building on this rich heritage, Optimum introduces OptimumNG, marking a revolutionary advance in the approach to business software. OptimumNG is not merely an iteration of its predecessor but a complete reimagination aimed at setting a new standard in the industry. It synthesizes all the lessons learned, successes garnered, and feedback received into a singular, powerful platform that epitomizes simplicity, integration, and efficiency.
OptimumNG is engineered to be implemented more rapidly than traditional systems, significantly reducing the deployment time and allowing businesses to benefit from its features without the typical lead times associated with enterprise software. The design philosophy behind OptimumNG focuses on reducing the clutter of multiple overlapping applications by centralizing essential business functions into one cohesive platform. This holistic approach not only simplifies the IT landscape but also streamlines the entire operational framework of client businesses, thereby enhancing productivity and reducing costs.
Core Features of OptimumNG:
Rapid Customization and Scalability: Reflecting its low-code roots, OptimumNG offers unprecedented flexibility in customization and scalability, adapting seamlessly to the growing and changing needs of businesses without the requirement for extensive redevelopment.
Streamlined Implementation: With a focus on user-friendliness and a reduced learning curve, OptimumNG allows businesses to get up and running quickly, ensuring that teams can transition with minimal disruption and start realizing benefits right away.
Commitment to 'No Garbage Promise': Staying true to its ethos, OptimumNG ensures that every feature and tool within the platform adds real value, eschewing unnecessary functionalities that do not contribute to the core business goals.
Strategic Pivot During the Pandemic
The onset of the COVID-19 pandemic presented an unforeseen opportunity to further demonstrate the platform's adaptability and responsiveness. Optimum rapidly developed and deployed a custom solution to meet the emergent needs for Return-to-Work (RTW) automation. Dubbed "Safe Return," this solution was crafted in just a few weeks, leveraging the robust capabilities of the low-code platform. The introduction of Safe Return marked a pivotal moment for Optimum, ushering in two years of significant success and overwhelmingly positive customer feedback.
Buoyed by the success of Safe Return, Optimum made a strategic shift, augmenting its low-code foundation with additional Business Solution Modules. This "Pandemic Pivot" transformed the business model, enriching the core platform with 25 diverse Solution Modules that spanned functionalities from Project Tracking and ERP systems to comprehensive CRM solutions. These modules combined the best aspects of packaged and custom software, built on a platform designed for bespoke adaptation, ensuring a 'perfect fit' for any company's operational processes.
As businesses look towards a future where agility, efficiency, and precision are more critical than ever, OptimumNG stands ready to redefine what business software can do—delivering next-generation solutions that are as ambitious and dynamic as the companies it serves. OptimumNG is not just a product but a partner for growth, engineered to expand as swiftly and smoothly as your own vision..